Yahoo Auctions rebranding... to JDirectItems for all proxy buying services

I was confused when I looked on the Zenmarket portal to find “Yahoo Auctions” was gone… replaced by JDirectItems. Apparently this was a planned change for all proxy buying.

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Zenmarket and Buyee have both changed the names

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Is the name change the ONLY change?

It seems to be

Yes, there’s no policy changes at all. I think Yahoo Auctions has had such a surge in proxy related transactions that they mandated the change for the proxy service businesses. Frankly, they could’ve done this behind the scenes and still presented the choices as before (Yahoo auctions, Yahoo shopping), but maybe there’s some legal reason for it.

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