Platinum 1998 Catalog - Partial

[drifand]

I tried to compile a PDF from a series of twitter posts I collected back in 2021. Somehow, 12.3 MB was deemed too large for the size limit of 24.4 MB? Sigh. Here are the individual pix:

Cover

Pen & Pencil Gift Sets

Retail Displays - Mid to high

Retail Displays - low 1

Retail Displays - low 2

Double 4 Action - 10-20,000 yen

Double 4 Action - 3,500-5,000 yen

Air Grip Double Action - 500 yen

Double 2C and 3C Action - steel models 1,000-1,200 yen

Close-up Double 3C Action model

Double 3 Action - 1,000 yen + Air Grip

Zero-Shin MZ-1000 - 1,000 yen

Zero-Shin MZ-300 - 300 yen

3776, Parisian, Re Celluloid - 10,000-20,000 yen

Platinum Z MPZ-8000 silver plated body, et al. - 5,000-10,000 yen

Platinum Z MPZ-5000 stainless steel body, et al. - 3,500-10,000 yen
Text claims to New York MOMA Design Collection

3776, et al - 2,500-3,000 yen

Zero-Shin MZ-2000 & Belage - 1,500-2000 yen

Various - 1,000-1,500 yen

Zero-Shin MZ-1000 etc - 1,000 yen

Various - 1,000 yen

Zero-Shin MZ-500 and Hayaai MH-300G

Pressman 0.9, et al - 200-300 yen

Various - 100 yen

Soft Pen

~END~

[Knockologist]

This is fantastic! Thanks for sharing.

Over the years I’ve gotten quite interested in retail displays. Love seeing those in catalogs.

[pearsonified]

Well, this is totally awesome. The Parisian models were new to me, and this catalogue also shows the extent to which Platinum copied Pilot over the years.

I also found the focus on Double Action models and Zero Shins to be surprising. Seems like those were their two biggest sellers in the MP/multi-pen space at that time.

[stu-dying]

I need a double 3c action…

Thanks for sharing these!

[Linus2K]

There are some more from that tweet, and here’s the updated content, I published it with other Platinum catalogs:

Platinum Catalog