I recently came across a lifestyle store in Singapore’s shopping belt called M&G LIFE, and it was chock-a-block filled with fancy pens, mechanical pencils, gift sets and character goods that drew crowds of youngsters. I did not buy any but I did pick them up to give them a try. Here are some pictures I took, just to share the general store decor and product selection:
Interesting! Looks like a Muji store.
We get a lot of M&G stuff in little mom and pop stationery stores here, in Korea. Seems pretty cheaply made for the most part though.
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When I look at 晨光 M&G, it reminds me of Xiaomi’s design logic. A lot of models feel like they share the same underlying “ghost platform,” just different skins and tweaks.
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